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Bollywood Boom India's Rising Soft Power Paperback
Author
Roopa Swaminathan
Specifications
  • ISBN 13 : 9780143429180
  • year : 2017
  • language : English
  • binding : Softcover
Description
The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three Khans as by the international stars Irrfan, Priyanka and Deepika. In Bollywood Boom, National Award